Operations
Launch checklist
This is a human-run checklist for compliance, partner routing, analytics, and premium workflows.
Each item requires real-world ownership. This page is intentionally not indexed.
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High-value plan
1) Legal and compliance review
Confirm final wording for disclosures, responsible gambling, privacy, terms, and methodology.
2) Jurisdiction and eligibility decisions
Confirm permitted regions and eligibility language for each geo page.
3) Affiliate links and partner routing
Validate partner tracking IDs, referral URLs, and banner assets.
4) UTM and campaign governance
Lock naming conventions so social and playbook traffic stays consistent.
5) Analytics and tag manager ownership
Ensure analytics, conversion events, and alert funnels are tracked and owned.
6) Email and alert platform ownership
Connect the email platform to alert capture flows and premium updates.
7) Deployment and DNS approvals
Confirm deployment ownership, environment variables, and DNS settings before launch.
8) Ad platform approvals
Secure approvals for any paid campaigns and verify ad copy is compliant.
9) Premium pathway editorial sign-off
Confirm premium and serious-player flows match editorial standards.
10) Outreach and partnerships
Execute creator outreach, partner negotiations, and direct relationship building.
11) Final compliance sign-off
Last check for disclosures, responsible gambling, and regional eligibility before launch.
